To advertise online or in our magazines please contact:

Group Advertising Manager
Paul Kitching
08 7129 1043

Advertising Executive
Charlotte Chambers
08 7129 1044

Advertising Executive
Nabula El Mourid
08 7129 1045
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Editoral Staff:

Editor, Rip It Up, Attitude
Scott McLennan

Arts Editor & Senior Writer, Rip it Up
Robert Dunstan

Film, Food & Visual Arts Editor, Rip It Up
Associate Editor, Attitude
Staff Writer, Onion
Belinda Pappalardo

Editor Onion, Staff Writer, Rip It Up
David Knight

Send your Local Hype and Where It's At entries to :
Kerry Loyson

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For more information including distribution details please contact:

Tel: (08) 7129 1030
Fax: (08) 7129 1058

Email: maryanneagostino@ripitup.com.au

RIU Publishing P/L
Level 8, 33 Franklin Street, Adelaide, South Australia 5000
ACN No: 101 152 336 A.B.N. 49 123 012 153

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RIP IT UP

Rip It Up is Adelaide’s only free music, entertainment and lifestyle weekly street magazine. Published since 1989, Rip It Up keeps readers up to date with all that’s going on in the entertainment world from the local scene to what’s hot around the globe.

Rip It Up is jam packed full of music and film interviews, reviews, regular specialist columns, a comprehensive tour guide, Adelaide’s most widely read gig listings, social happy snaps and more... Look a little further and you’ll discover features like Style St with its dedicated fashion and lifestyle pages, as well as Eat It Up serving up all you need to know about food, wine and other delights. Spend some time amongst the Hell For Leisure pages and you’ll soon be up to date with the world of videos, books, DVDs, and theatre productions. Ask long-time readers and they’ll speak of their favourite sections like Bob’s Bits, What’s Hot & Not or the popular Hype St. You’ll soon discover there’s plenty to consume in this well respected read.

ONION

Onion, Adelaide’s award winning and nationally respected free street magazine, is filled with information on all genres of dance music and its expanded culture from Australia and around the globe. This comprehensive magazine is at the forefront of delving into street culture and plotting electronic music’s course as it pushes boundaries and seeps into the mainstream.

Onion embraces developments in street art, multimedia displays and fresh projects from local and overseas artists. Peel back the layers and you’ll discover the latest news from the streets, with regular exclusive interviews, international music charts, vinyl/CD/movie reviews, the latest DJ equipment news, photo pages from the biggest and coolest events, fresh details of hot upcoming events and tours, Cypher (the word from the street on fashion and what you need now) as well as music articles by some of Australia’s leading writers. So, whether your musical tastes be hard house or hip hop, beats or breaks, vinyl or vibes, or you’re just keen to pick up on the hottest fashion, artists and events around today, be sure to regularly check in for your fortnightly dose of Onion.


ATTITUDE MAGAZINE

Showcasing all things cutting edge for the current season, Attitude captivates a fast moving, media savvy audience. As Australia’s only CAB audited quarterly free fashion & lifestyle street magazine, Attitude offers contemporary ideas in fashion, beauty, homewares, lifestyle, entertainment and more; covering breaking fashion news while supporting and exposing national design talent. Attitude is distributed at high volume to visible areas in Sydney, Melbourne, Brisbane, Perth and Adelaide. Highly sought after, Attitude offers advertisers a unique opportunity to impact on and educate their potential market.

Providing national and international advertisers exposure across Sydney, Melbourne, Brisbane, Perth and Adelaide, Attitude circulates 40,000 magazines per quarter (CAB audited), with a readership of 180,000 over a three-month period. The magazine is distributed seasonally to more than 2000 outlets including clubs, cafes, fashion houses, hairdressing salons, beauty salons, cinemas, major malls and prestigious shopping areas.

Attitude attracts readers between 18 and 35 years old. Its readers are fashion aware; have a high disposable income; value quality product; and enjoy mixing the latest fashion trends with their own individual approach and style. They reference the magazine for features that mirror and extend their lifestyle. And they value Attitude’s up-to-date lifestyle coverage, complete with beauty, celebrity, music and designer interviews, and much, much more. Attitude readers love to stand out from the pack, embracing new ideas with flair and enthusiasm.

Are you seeking style leaders? Then look no further, Attitude is here!